Hi, I'm
I'm a Melbourne-based UX/UI designer that uses my background in healthcare to create meaningful, empathetic, and human-centred experiences.
Check out my work
Check out my work
_edited.jpg)
Recreating Target’s look and feel across the business to strengthen brand identity and enhance user discovery.
RETAIL | BRANDING, WEB & APP DESIGN, STAKEHOLDER MANAGEMENT
Improving therapist recruitment, onboarding, and retainment.
HEALTHCARE | WEB-DESIGN, UX RESEARCH, USER TESTING
.png)
Researching the health flow for lead generation and online sales conversion.
INSURANCE | UX RESEARCH, A/B USABILITY TESTING
Optimising diner's online browsing and reservation experience.
BUSINESS | RESEARCH, WEB REDESIGN, JOURNEY MAPPING
Increasing donation of desirable goods, and driving sales.
CHARITY | WEB-DESIGN, UX RESEARCH, PROTOTYPING
.png)
Enhancing the online shopping experience for customers.
E-COMMERCE | WEB-DESIGN, UX/UI DESIGN, IA, RESEARCH
Other work that I do:
Digital campaign addressing homelessness in Australia through awareness and public engagement.
CHARITY | BRANDING, CAMPAIGN, STRATEGY, HACKATHON
Redesigning Heidi Health's branding guidelines and design system after their rebrand.
TECH | BRANDING, DESIGN SYSTEM
.jpg)
Fresh Air & Pancake
Digital-led campaign boosting engagement, sales, and brand awareness.
MARKETING | DIGITAL STRATEGY, SOCIAL MEDIA, STAKEHOLDER MANAGEMENT, CAMPAIGN VISUAL DIRECTION
Creating an accessible digital product development agency website that converts.
TECH | BRANDING, WEB DESIGN, HACKATHON
MORE COMING SOON
Let's work together
If you have a project in mind, or would like to chat, send me an email at lucy.gao@outlook.com.au I'd love to hear from you!