Hi, I'm

Lucy

I'm a Melbourne-based UX/UI designer that uses my background in healthcare to create meaningful, empathetic, and human-centred experiences.

Improving therapist recruitment, onboarding, and retainment.

HEALTHCARE | WEB-DESIGN, UX RESEARCH, USER TESTING

Researching the health flow for lead generation and online sales conversion.

INSURANCE | UX RESEARCH, A/B USABILITY TESTING

Optimising diner's online browsing and reservation experience.

BUSINESS | RESEARCH, WEB REDESIGN, JOURNEY MAPPING

Increasing donation of desirable goods, and driving sales.

CHARITY | WEB-DESIGN, UX RESEARCH, PROTOTYPING

Enhancing the online shopping experience for customers.

E-COMMERCE | WEB-DESIGN, UX/UI DESIGN, IA, RESEARCH

Creating an accessible digital product development agency website that converts.

TECH | BRANDING, WEB DESIGN

Redesigning Heidi Health's branding guidelines and design system after their rebrand.

TECH | BRANDING, DESIGN SYSTEM

If you have a project in mind, or would like to chat, send me an email at lucy.gao@outlook.com.au I'd love to hear from you!